New Product Zone

The New Product Competition for UK Dairy Day 2017 is open to exhibitors who have booked trade stand space at the 2017 event or are sponsoring the event. The zone and competition is sponsored by IDEXX.

Entries will only be accepted for new products launched into the market within the last 12 months after 17 September 2016 or being launched at the event. Completed entry forms received by 31 July 2017 will be reviewed by an industry panel prior to the event and 12 shortlisted for display at the event.

Shortlisted entries will be notified by 31 August 2017 with a brief of requirements for the display stand in the New Product Zone located in the concourse at the event on 13 September 2017.  The shortlisted entries will also be submitted to the UK Dairy Day media partners as part of pre-event editorial features.

During the morning of UK Dairy Day, two judges will review each shortlisted new product, visit the exhibitor's trade stand and make a final decision by lunchtime when the winner will be announced.  The awards presented will be;

  • Winner

  • Highly Commended

  • Judge's Special Mention

Entries have now closed.  Thank you for the entries received, these are currently being reviewed by a judging panel from HBSC and IDEXX and a shortlist of 12 will be selected and notified before 31 August 2017.

New Product Zone & Competition Sponsor:

IDEXX Laboratories, Inc., is the global market leader in diagnostics and information technology solutions for animal health, water and milk quality.

00800 727 43399

If you wish to submit an entry but would like to retain confidentiality of the new product until the event please contact Micky Blasi, UK Dairy Day on 01923 695225 or email