New Product Finalists Announced

Congratulations to 12 finalists shortlisted for the New Product Competition to be judged during the morning at UK Dairy Day on Wednesday 13 September.

A total of 22 entries were received for this year's competition which were reviewed by a judging panel comprising of representatives from IDEXX, HSBC and Holstein UK.  

Following their review of all the entries the 12 products that will be displayed in the New Product Zone at the event and judged on the day are:

  • Bock UK – Wall
  • Dairy Spares – Trusti Tuber
  • Dairymaster UK Ltd – SwiftCool App
  • Devenish Nutrition Ltd – SmartShieldRM
  • Genus ABS - SexcelTM
  • Herdwatch – Farm Management App
  • HJ Lea Oakes – Alkafibre
  • CowAlert by IceRobotics – Automated Lameness Detection
  • KEENAN - InTouch Controller
  • Kiwikit Ltd – Flashmate
  • Provita Eurotech Ltd – Vital Boost
  • Volac – Urban Alma Pro


The 12 shortlisted new products will be displayed in a dedicated area located in the concourse after Costa Coffee outside the press office and a ‘New Product Competition Finalist’ card displayed on the companies trade stand.

Judging of the finalists will take place during the morning of the UK Dairy Day between 9.30am and 1.00pm.   The judges from IDEXX, who are sponsors of the competition, and HSBC will review the display counter stand and visit your stand to view how the new product is being promoted.

Award cards will then presented to the Winner and Highly Commended around 1.30pm on the relevant trade stand and a photograph taken of the presentation.